Over the past year, UK convenience stores and forecourts have experienced a major shift in consumer demand — and it's coated in sugar. American candy imports like Hi-Chew, Sour Patch Kids, Takis, and more have surged in popularity, transforming till areas and snack aisles into colourful hubs of indulgence. But this trend is no accident — it's a combination of social media influence, changing consumer tastes, and a growing appetite for novelty.
At Stateside Distribution, we've had front-row seats to this explosion — and we’ve helped fuel it too.
A New Era of Snacking: Bold, Fun, and Viral
British shoppers are becoming more adventurous, especially younger consumers who are discovering new snacks through platforms like TikTok and Instagram. A single viral video can turn a niche American candy into a national must-have overnight.
Brands like Hi-Chew — a fruity, chewy Japanese-American favourite — have become cult hits thanks to ASMR-style unwrapping clips and “first bite” reaction videos. Meanwhile, fiery snacks like Takis cater to the Gen Z craving for spicy, over-the-top experiences.
Retailers are responding fast, updating their ranges to keep pace with this demand. Imported sweets are no longer a novelty tucked in a corner — they’re becoming fixtures of the main snack offering.
Convenience Stores & Forecourts Are Catching On
Independent shops, petrol stations, and C-stores are capitalising on this trend for one simple reason: margin meets demand.
Imported candy lines tend to carry higher RRPs, but customers are willing to pay more for something “different” or “exclusive.” Even better, American brands are perceived as premium and fun — ideal for impulse purchases.
We’ve seen huge demand spikes across the country for our range of American confectionery. Our wholesale customers tell us their imported candy lines often outsell domestic alternatives — especially when supported by point-of-sale materials and social media-ready packaging.
Stateside’s Role: Supporting Independent Retailers with Speed and Supply
At Stateside Distribution, we specialise in sourcing and supplying the world’s most exciting confectionery and snack brands to UK retailers.
We’ve brought in exclusive and trending products like:
- Hi-Chew (with the latest Blue Raspberry and Berry Mix lines)
- Takis in multiple spicy flavours
- Cookie Pop & Candy Pop popcorn fusions
- Genki Ramune soda with five fun flavours
- And many more USA cult favourites
What sets us apart?
We don’t just import — we help brands go viral. Through smart TikTok campaigns, DTC promotions, and nationwide distribution, we’re creating awareness and ensuring retailers can meet the demand.
What’s Next for the UK Market?
Expect the trend to continue growing. As social media continues to shape how Gen Z and Millennials discover products, imported snacks will remain at the top of their wish lists.
Retailers looking to stay ahead need three things:
- A reliable supplier with fast-moving stock
- Trend-led products with strong visual appeal
- Marketing support to help them sell
That’s where we come in. If you’re a retailer looking to tap into the sweet surge — get in touch with our team today. Let’s make sure your shelves stay stocked with what’s next.
📦 Interested in stocking the next big thing?
Contact our wholesale team or browse our latest American candy and snacks Contact Stateside Distribution – Stateside Distribution
Contact Stateside Distribution
Contact Stateside Distribution for any queries on purchasing wholesale American soft drinks and snacks in the UK.
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