Ignite your snack displays with Lay's Wasabi Flavor — a powerful Japanese-inspired sensation capturing authentic wasabi's distinctive nasal heat in crispy potato chip format. This 22-bag case delivers PepsiCo's premium Asian innovation in generous 70g sharing size, perfect for retailers targeting adventurous snackers and wasabi enthusiasts.
Key Product Features
Authentic Wasabi Heat: Delivers genuine Japanese horseradish's signature sharp, sinus-clearing heat rather than standard chilli burn.
Premium Japanese Ingredient: Made with real wasabi flavouring capturing the complex, slightly sweet heat of authentic wasabi root.
Generous 70g Sharing Format: Larger bag size ideal for group sharing, party occasions, and extended snacking sessions.
Premium Crisp Quality: Real potato crisps using Lay's proven manufacturing process, ensuring consistent texture and freshness.
Case of 22 Bags: Optimised wholesale pack size balancing inventory efficiency with sustained stock availability.
Wholesale & Retail Benefits
Japanese Cuisine Crossover: Taps into UK's massive sushi and Japanese restaurant popularity, offering wasabi experience in familiar snack format.
Distinctive Heat Profile: Wasabi's unique nasal heat differentiates from standard chilli crisps, appealing to consumers seeking varied spice experiences.
Premium Positioning: Japanese ingredients and larger format support higher price points and sharing occasion positioning.
Adult-Oriented Appeal: Sophisticated Japanese flavour profile primarily targets mature, adventurous consumers with premium spending power.
Perfect For
✔ Asian supermarkets & Japanese grocers
✔ Sushi restaurants & Japanese eateries
✔ Premium delicatessen stores
✔ Speciality international food retailers
✔ University shops & student unions
✔ Online gourmet snack platforms
Why This Product Sells
Lay's Wasabi Flavor captures the UK's love affair with Japanese cuisine whilst delivering genuinely distinctive heat experience. Wasabi's unique nasal kick (as opposed to chilli's mouth burn) creates memorable eating experiences that drive curiosity purchases and social sharing. The association with premium sushi and Japanese dining elevates these beyond standard spicy crisps, justifying higher price points. The generous 70g format positions this as sharing snack rather than individual treat — ideal for parties, pub snacks, and group watching occasions. For Japanese cuisine enthusiasts, it offers authentic wasabi experience in convenient format. For adventurous UK snackers, it provides novel heat experience that stands apart from saturated chilli-crisp market. This product performs exceptionally well with educated, food-curious consumers seeking premium snacking alternatives with genuine cultural authenticity.
Weight: 1.5 kg
Number of Bags per Case: 22
Size: 70g
1. Where do you ship from?
We ship all orders directly from our UK warehouse. This ensures fast and reliable delivery across the UK and beyond.
2. How long does shipping take?
Orders are typically dispatched within 1–2 working days. Standard delivery within the UK usually takes 2–4 working days. Express options are also available at checkout. Pre Orders will be dispatched along with items that are in stock at the time the pre ordered items arrive.
3. Do you offer free shipping?
Yes! We offer free UK shipping on retail orders over £700+ for mainland UK, £1000+ for Scottish Highlands, £300+ for Leicester local deliveries.
For wholesale orders, shipping rates are calculated based on weight and destination.
4. What is your return policy?
As we sell perishable goods we do not currently accept returns. Order errors and or discrepancies must be notified to us in writing to info@statesidedistribution.com within 24 hrs of the receipt of the order. For full details, visit our Returns Policy.
5. Can I cancel or change my order?
We process orders quickly, so if you need to cancel or make a change, please contact us immediately. We’ll do our best to help if the order hasn’t yet shipped.
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Description
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